Extraordinary X-Men Annual #1
Marvel Comics September 21, 2016
Writers: Brandon Montclare and Ollie Masters
American comic book publisher Marvel Comics has spent the past couple of years targeting new readers, primarily leveraging upon the success of related company Marvel Studio’s motion pictures. The print strategy is to refresh existing superhero franchises (usually by having a new character take over an established hero’s role) or by introducing substantive continuity changes to a property.
Some of Marvel Comics’ superhero characters are described as acquiring their powers through unlikely mutation, the product of madcap evolution, and these characters tend to sit apart from the other characters. Marvel Comics’ once flagship line of mutant-centric X-Men comic books were given the latter treatment of continuity shift. “Extraordinary X-Men” Annual #1 is an example of why the approach is counter-productive.