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Monetising Aquaman

The motion picture Aquaman is due for released by Warner Bros on 21 December 2018. The character has come a long way from being an utterly improbable movie, used in the television series, Entourage:

DC Comics appear to be banking on the success of the movie, and are aiming to monetise the Aquaman brand. Below is a trade mark filed by DC Comics in Australia, detailing all of the goods and services for which the brand “AQUAMAN” might be used in relation to. Down towards the end, embedded within the very last paragraph, almost as an afterthought, is a reference to the cradle of the character, comic books.