Moon Knight #10
Marvel Comics, March 2017
Writer: Jeff Lemire
American publisher Marvel Comics has engaged in deceptive behaviour with the cover of this issue. In the top right hand corner of the cover appears this red box:
What Marvel Comics actually mean is that this is issue one in respect of the story arc. It is actually issue ten of the series. Marvel Comics’ carpet bombing over the past few years of the American comic book market with first issues of new series indicates that the publisher understands that new readers are reluctant to jump into an ongoing title at mid-point. Some readers may even buy a first issue because of an apprehension that it has increased value as a collectible.