The “Superhero” Trademark: how the name of a genre came to be owned by DC and Marvel, and how they enforce it
Our publication has a category devoted to “superheroes”. It is a genre to which we have paid disproportionate attention, primarily because it is in English (the language of most of our contributors) and because of the sheer volume of superhero-genre material generated primarily by American publishers. But what does the word “superhero” actually denote? The … Read more